A world of adventure, developed for Karlsberg, was our starting point here.
The pre-production, containing elements of every kind of digital media
(TV commercials, print and internet media, claims, logos), was adapted
to the circular projection screen integrated into the exhibition booth.
After a careful selection of media, the single parts of the brand philosophies
were put together using the computer program Combustion, and were provided with
a circular mask for the projection screen.
Visitors to the fair, staff members of Karlsberg and the single booths
(Karlsberg Urpils, Mixery, Desperados, Zischke) were videotaped regularly,
edited, furnished with special effects and then mixed with prepared video
loops.
The "button look", achieved through the circular projection, invited the
visitor to plunge into "authentic worlds of adventure with a groovy
interpretation of current attitude to life and lifestyle".
Required
In order to enjoy the numerous video clips, just click on
one of the below players for the most current release.
